This is the most comprehensive guide to email marketing for musicians using social media in 2020.
So if you’re looking to make your songs go viral, sell your music, and increase your overall engagement across all platforms like Facebook, Instagram, and TikTok.
Then you will love the actionable techniques in this new guide.
Without further talks, let’s delve right in.
Table Of Content – Email Marketing For Musician
- · What is Email marketing?
- · Is Email marketing for musicians dead?
- · Who do You need to get started?
- · Social Media Platform and How collects emails for free
- · Music email marketing strategies and tips
- · How to craft high persuasive email pitches?
What is Email Marketing For musicians?
According to mailchimp, Music email marketing is a form of direct marketing that uses emails to promote your brand, increase your fan base, and sell music online.
Effective email marketing can boost your brand and dramatically increase your reach in the music industry.
But sadly, it’s the most neglected channel for online music promotion.
Is Email Marketing Dead For Musicians?
You stumbled on this article and you are probably asking yourself; I’m an artiste, not a marketer!
After all, you’ve written, mastered, promoted, and distributed your songs online and offline – where do you possibly find time to find email subcribers?
And once you do, how would you be able to interact with those subscribers and build a long-lasting relationship?
In fact, the rise of Facebook with over 2 billion users worldwide – Instagram with over 1 billion active users – TikTok with over 500 billion active users.
No one cares about email marketing, right?
And these platforms, all you just need to do is, make a post and use the relevant hashtags to attract eyeballs.
So, you feel it’s time-consuming to sit down and craft email pitches.
Based on the October 2019 data, Music had a whopping 21.88% open rate (people that opened the email) and a 2.94% click-through rate (people that clicked through to read the email).
That’s epic, right?
Regardless of what you were told or read, email marketing in music is the most effective music marketing channel, beating out social media and music distribution.
Today, you’ll learn exactly how to build a robust email list using social media entirely for free.
What Do You Need To Get Started?
Getting started with music email marketing doesn’t need a ton of tools. I will list all the requirements to get the ball rolling
1. Choose The Right Email Marketing Service Provider
You may be asking if you can use Gmail to send emails? Of course, you can use Gmail to send interesting emails.
But, Gmail lacks automation and grouping. So, I highly recommend using Mailchimp. It’s a free email marketing service provider that provides pretty interesting features.
Like; onboarding series of emails, automation, beautiful templates, and awesome landing pages to collect emails while you sleep.
In fact, you can still be sending emails while on tour, in the recording studio, and on stage. What I mean is, using the Mailchimp email service provider will help you automate your emails.
So, how do you register a free account on MailChimp?
How To Register A Free Account On Mailchimp
To create your account, follow these steps.
1. Navigate to Mailchimp’s signup page and click Sign Up Free.
2. Type in your Email, Username, and Password, and click Get Started!
3. It’ll send you a confirmation message. Check your inbox for the account activation email to complete your account setup.
Activate Your Account
After you receive the account activation email from Mailchimp Client Services, you can complete the account setup.
4. Open the account activation email and click Activate Account.
5. On the Confirm Humanity screen, check the I’m not a robot box and click Confirm Signup.
Congratulations! you have successfully registered. That out of the way, let’s move to the next step.
Remember, you’re a guest in their inbox. Humans can be distracted by social media, pop ups, and breaking news here and there.
Therefore, you need to be careful in their inbox so they don’t kick you out.
Truth be told, getting into someone’s inbox is like being hired by a company to work for wages.
If you are asked to resume at a new branch without salary increment, you will respectfully do that to the later.
Or else you will be kicked out immediately.
It’s no different from music email marketing, so you need to be consistent and timely too.
If your fans are expecting your email and you don’t do that. Then the anger will accumulate and send them off from your list.
If it persists, there’s a high probability that you’ll lose all your fans. Consistency is pretty important.
Social Media And How To Collect Email For Free
According to a 2020 study by the foremost marketing genius and Search engine optimization guru, Backlinko, over 3.81 people use social media worldwide, almost double from 2.07 billion in 2015.
Now, that statistic is not to bombard you with the success of social media.
But, to be aware of the potentials of generating massive email subscribers from the hacks I’m going to show you below.
As promised in the intro, I’ll show you how to promote your songs, get more engagements, and ultimately sell your music.
Let’s begin with;
1. Social media Bio Optimization
What distinguishes you and your music from others is your intentional bio. Strategic use of social media is incomplete for musicians without optimizing your bios.
A bio shows the information about your personality/brand and what it stands for and why people should give you a listening ear.
Take a Look at Mercy Chinwo’s Bio on Instagram, it’s streamlined all she does and exactly how to contact her going forward.
In fact, what makes up a well-optimized bio is having a strong call to action. A call to action is the exact step you want your fans and potential sponsors to take after seeing your bio.
On the contrary, there are limited characters for bios. You need to be concise and intentional about it.
Starting out, I highly recommend creating a landing page or email collection form.
Above all, you can do this with MailChimp for free. After creating the form, copy the link and paste it into your social media bios.
Don’t panic, I’ll show you how to do this for Facebook, Instagram, and TikTok.
So, before you head over to the next step, make sure you’ve created a landing page or email subscription form.
Let’s begin with;
How To Collect Emails With Facebook Using Mailchimp
With over 2 billion users worldwide, there’s a lot of opportunities with Facebook.
In fact, it’s the easiest way to reach your fans and potential sponsors without spending a dollar.
What I want you to do is,
First off, create a business Facebook page (if you don’t have one)
- 1. Head over to your Facebook page
- 2. Click on page edit settings
- 3. Choose Sign Up
- 4. Then copy and paste the link into the signUp button.
- 5. Click save and then finish.
You are now up and running. Better than that, you can create a survey form on google forms then send it to Facebook groups and friends.
To get emails from your clients by just asking questions.
Instagram is currently averaging over 1 billion active users worldwide. You can easily collect emails without spending a dollar on paid advertisements.
How To Collect Emails With Instagram Using MailChimp
To edit your bio using an android or iPhone device.
1. Tap your profile picture in the bottom right to go to your profile.
2. Tap Edit Profile at the top of the screen, then tap bio.
3. Then past in the newsletter link to the URL area.
4. Tap Done.
How To Collect Emails Using TikTok Using Mailchimp
To add a link:
1. Click on profile image
2. Click on edit profile
3. Scroll down to the bottom.
4. Paste in the link to the “Website” area
5. Click done.
That’s how to collect emails with social media.
Music Email Marketing Tips and Strategies
So, you’ve selected your email service provider, created your forms and landing pages to collect emails.
What are you going to do next?
Create Your First Newsletter
After collecting these email addresses what do you send to them?
If you are meeting some for the first time what do you do? You introduce yourself right?
So, your first email is a welcome email.
In your email, you should quickly introduce yourself and tell your fans what you do, how often they should hear from you.
In fact, you can transition from a welcome email and also give them a snippet of what to expect in your next visit.
Within your email, personalize it. Make it conversational and relational, so much so your fans will forget they are reading a newsletter.
No panics, I will show you how to craft an interesting newsletter that captures their attention like a magnet.
What Should You Send To Your Fans?
After sending your first newsletter, what next? Do you go ahead to sell them a ticket to your upcoming show?
The answer is, no, don’t do that. No one likes to be sold, not me, not you.
In fact, if you try to sell them something on the second or third day of your meeting, there’s a likelihood they’ll unsubscribe from your list.
On the second day, send them a specific newsletter inquiring of their wellbeing. In that email, you can ask them if they can make it to your upcoming show that would be slated on (date).
Do not include a call to action in your second email. It will cut across as being pushy and vehement.
How Often Do You Send Emails?
You’re probably expecting a definite amount of emails per day or per week. But, it’s not that simple. There are a lot of variables involved.
The frequency of sending emails is not the problem. The conversion rate matters a lot. How many people opened to read your email?
In this regard, you need to test the waters to see what works for you. Audiences differ from region to region, so it’s worth pointing out.
The best way to test the waters is to start less frequently, get comfortable, and pick up speed.
This will let you test when you get a high click-through rate, and the timing, so you can stay consistent with timing.
The reason is, you don’t want to send emails that won’t convert or move the needle in your music. Also, you don’t want to give too much information in your emails.
Keep it simple and direct to the point.
In the succeeding paragraphs, I will show you tips on how to craft high converting emails even though you’ve not written one before.
How To Craft High Converting Emails As a Musician
When it comes to writing newsletters, there’s no certification or quality needed. But, all you need is to start writing and learn as you go.
That brings us to how to craft high converting emails as a musician. So let’s delve right in.
1. Avoid Big Words
Let’s face it.
Big words don’t impress anybody rather they end up intimidating and scaring people away from your list.
If I had used big words and exhausted my word bank in this article, you won’t be reading it right?
So, it’s super important to avoid big words at all costs. Just keep it simple, readable, and in an enticing format. That way, you won’t scare people with big blocks of big grammar texts.
It’s evident in the formatting of this article. You can copy it. Keep in mind readers hate big blocks of text and gigantic words.
2. Craft a Mystery Subject Line
The most important sentence in your entire email script is the subject line.
In fact, 33% of email subscribers open your emails because of the catchy subject line.
Now before I move on to how to craft one, it’s worth telling you what a subject line is. A subject line is an introduction that identifies the intent of the email.
On the other hand, a subject line is the first sentence of an email that either drive clicks or detach them from your list.
A recent study by optinmonster discovered that 69% of people will report an email as spam based on the subject line alone.
In other to get good at it, I will show you some actionable formulas.
· Keep Its Short
In most devices, the inbox reveals about 60 characters of an email’s subject line while a mobile phone shows just 25 to 30 characters depending on the screen size of the device.
Be concise. Use at most 9 words. Like, How I sold 15 million tracks in 2 weeks.
It’s catchy, right? So your subject line should be dripping with curiosity.
· Don’t Use Unnecessary Words
The open rate and click-through rate is solely on the catchiness of the subject line.
With such limited space, avoid using words like; “nice to meet you,”
“Thanks”, ‘‘hello” …etc. obviously, you get the point right?
In exception, your welcome emails can in that format because you introducing yourself and the band.
3. Personalize Your Copy
There’s no formula for writing high converting newsletters to your fans. If not, everyone will be using it.
However, personalizing your email scripts is a great way to keep your copy afresh and interesting. Do not try to sound cooperate even if it’s coming from your team.
Avoid words like, “Us” “We” “Our”. Its sounds too cooperate, in return, it reduces the odds of reading your emails even if it has the best in the world.
Instead, use words like “I”, “you”, and “both of us”.
4. Write Thumb stopping Introduction
If you look at the intro of this article, I started off with something like; “This is the most complete guide to music email marketing in 2020”.
The aim is to hook your fans right off the bat.
The introduction of your email copy should be dripping with curiosity and suspense. The intro is to keep you reading the rest of the article.
So, be deliberate about what you write in your intro.
5. Give Them The Meat
After crafting your thumb-stopping introduction, state the reason for the email and why they should listen to you.
Now, this will vary from artiste to artiste depending on the goal you want to achieve.
If you looking to sell your new album or ticket, I highly recommend starting off with a pretty interesting story.
Humans love stories and with storytelling, you’ll sell a ton. But if it’s your first newsletter, just introduce yourself and brand.
Above all, state in clear terms what your band, record label, or personal mission is all about, you can use bullet points to illustrate this or better still, infographics.
A transition is a sentence or phrase that connects a story to your call to action. This is a bit technical but you can better at it with constant practice.
For the main time, if you leverage the above points you’ll do just fine. Nothing too fancy and complex about it.
7. Strong Call-To-Action
What action do you want your fans to take after digesting the information? If you want to sell them a ticket, offer or announce your upcoming shows, you can do that.
Make it clear and streamlined. A good rule of thumb; do not add a call to action in a cluttered block of texts.
In fact, people with fat finger syndrome will ignore your call to action. So, make sure your call to action stands alone.
Separate it from the text but don’t include a “BUY NOW” button.
People don’t like to be sold. In fact, personally, when I see emails with a BUY NOW button, I mark it as spam.
Wrapping Up – Music Email Marketing
Email marketing for musicians is tremendously important. And bands, record labels, and artists who leverage it get a lot of results.
The fans you get from Google to your website can be influenced by Google. But, your email list cannot be influenced by anyone except you.
In fact, if social media shuts down today all your fans will be intact.
What’s more, music email marketing is more effective than any other channel.
Did I talk about your best tip for music email marketing?
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