Music MarketingYoutube Music Marketing

How To Start A Music YouTube Channel (Complete Guide) 2021

Starting a youtube channel as a musician is not a walk in the park. 

The hassle of producing music, promoting, updating fans on social media, and managing Youtube. 

That’s a lot of work!

But, is it be possible to create a youtube channel that grows organically even as you go on tours?

…Well luckily for you that’s what this post is all about. 

So, if you want to:

⦁ Create a profitable youtube channel for music

⦁ Optimize it for more views and subscribers 

⦁ Customize your it like a Pro!

Get more views and subscribers

⦁ Make more money as a musician  

Then you’ll love the detailed strategies in today’s guide. 

Don’t miss out!

How To Start A Profitable Music YouTube Channel (4 Simple Steps With Images) 

  • What You Need To Create A YouTube Channel
  • How To Create A Music Youtube Channel 
  • How To Customise Your Channel Like A Pro!
  • How To Optimise Your Channel For More Views 
  • How To Grow Your Music YouTube Channel fast
  • Tips To Make Money From Your Music Youtube Channel

What You Need To Create A Music YouTube Channel

Just like any other social media platform, there are things you need to get started on Youtube. 

They are: 

  1. New Gmail Account 
  2. A laptop or Your Android device
  3. Youtube Channel Name

Let’s be clear: don’t obsess about having a fancy Youtube channel name.

It won’t make or break your channel. 

I highly recommend going with your artist’s name. 

You know why?

Your artist’s name is what your fans will use to search for you. That way, you have a better chance of showing up above all other channels.

That said, let’s get on with…

How To Create A Music YouTube Channel 

Creating a music youtube channel is easier than you can ever imagine. In fact, in 5 minutes you can create two Youtube channels.

Not kidding! 

Here’s a breakdown of how to go about it:

Step1#: Go To Youtube And Sign In 

First off, head over to YouTube and click on “Sign in” in the right corner of the page. 

youtube homepage

Then log in using the Gmail you created to log in. 

log in to youtube

Let’s move on to:

Step2#: Click On Your Profile Image

In the top right corner, click on your profile image. 

open your profile on youtube

Next, click on “Create a channel”.

create a youtube channel

Step3#: Create Your Channel

On the screen below, you need to choose between Personal or Custom name (brand):

choose the type youtube channel

I highly recommend sticking with a custom name because it’s recommended for small businesses and brands.

Next, name your channel. (As I have said, use your stage name).

You should now see this interface below:

create a youtube channel

Congrats! You’ve successfully created a music youtube channel.

But we need to customize it so your fans can stick around once when they visit.

In general, you’ll be able to do the following:

  • Add a Channel profile photo
  • Customize your music channel
  • Create stunning channel art. 

All this will be discussed in detail in the section below… 

How To Customise Your Music YouTube Channel like A Pro! 

In this section, you’ll customize your Youtube channel. 

Here’s a breakdown:

Step1#: How To Create A YouTube Channel Art

Channel art is Youtube’s version of Facebook cover photo. 

I highly recommend creating a channel art in your early days, because it tells your visitors what you do when you do and how you do it. 

Don’t understand?

Here’s a pretty good example from Adam Ivy: 

youtube channel art

Adam Ivy is a popular music producer, singer, and music marketing, specialist. I highly recommend giving him a subscription if you want to become a pro musician. 

As you can see, he used channel art to tell visitors what his channel is all about. Which increases the likelihood of getting subscribers. 

How? because people already know what he does.

So they more likely to subscribe and binge-watch his content.

For more inspirational ideas on channel arts, look up your favorite artists on Youtube. 

Look at what they do and implement that into your own.

Essentially, your channel should have the following:

  • When you publish videos
  • Call To Action  
  • The type of music you create 

The question is: How do you create channel arts?

There are lots of free software out there. If you’re familiar with photoshop, it’s an amazing option.  

But if you don’t have firsthand graphics design experience (like me) canva is a great option. 

And also, you can use Snappa too. 

Now, you know what to do. But take a look at the channel art, they all have the same size and format. 

There are some recommendations they follow. 

Your channel should follow YouTube’s recommendations below:

  • Minimum width: 2048 X 1152 px. This is the “safe area”, where text and logos are guaranteed not to be cut off when displayed on different devices. 
  • Maximum width: 2560 X 423 px. This means that the “safe area” is always visible; the areas to each side of the channel art are visible depending on the viewer’s browser size. 
  • File size: 6MB or smaller recommended.

Don’t understand?

The reason for these recommendations is because Youtube is visited from different devices (Android phones, iPhones, TV, and desktops). 

It matters to Youtube that everyone enjoys their visit to the platform regardless of the various devices.

Let get on to… 

Tools And Tips To Create Stunning Channel Arts

In other to create stunning and sizeable channel arts for your music you need to use Channel Art Template. 

Here’s how the channel art template looks like:

youtube channel art template

The best part? you can download it for free. 

Essentially what it does is guide your design so that elements meant for the mobile user are not shown to TV viewers alone.

That brings us to the first tip for creating stunning channel art…

1. Text And Logos Shouldn’t Exceed the “Safe area”

Scroll up to take a look at the channel Art Template I showed you earlier.

The text and logos section (safe area) is where your branding takes place.

All the valuable designs and branding shouldn’t exceed the logo and text section. 

Else, they won’t be visible to visitors on mobile and desktop.

The second tip is…

2. Consider Your Links 

Youtube enables you to add five links to your YouTube channel. It may be your Spotify, social media, and website links.

So while designing your Channel arts avoid the area where your links will appear. 

For example, check out our channel:

channel art with links

To design your channel art watch the video below to get started:

With that, let move down to:

Step2#: How To Add Links To Your Channel

As a musician, adding links to your channel is a powerful way to get more Spotify streams. 

More so, you can gain more followers on Instagram, Facebook, and TikTok. 

Heck, if you have a website, you can drive a lot of traffic there. 

Here’s a breakdown:

2. Ensure you’re logged in. Next, click on the “Customize Channel” tab

customise youtube channel

3. Click on the “Basic Info” tab.

add links to youtube channel

5. Click “Add link” then type the title of the link (for example “Facebook“)

6. To add more links (5 maximum), click “Add a link“. 

7. When you’re done, click publish and the changes will take effect.

Simple. That’s not all…

Step3#: How To Add Your Channel Icon

You should have seen some channels with pretty looking Channel icon (profile photo ). 

Haven’t heard of channel icon?

Channel icon is Instagram’s version of profile photo.

Follow the steps below to add your channel icon:

1. Head over to your channel homepage 

Hover around your channel icon (that looks like an Instagram profile photo) until you see edit. 

change youtube channel icon

Click on edit and choose your preferred channel icon. 

NOTE: Your channel icon should be 800 x 800 pixels. Secondly, it should be one following format: JPG, GIF, BMP, or PNG file (no animated GIFs).

Now, it’s time for the next section…

How To Optimise Your Channel For More Views 

This is my favorite. 

Let’s face it!

Youtube is the second largest search engine in the world (after Google).

What does that tell you?

Videos watched on your Youtube are based on search. Therefore, optimizing your channel is gold. 

(After all, getting views, subscribers and making money is the end goal)

You’ll optimize your channel in just 2 easy steps:

Step1#: Craft Search-friendly Descriptions

In general, youtube gives you a space to write a little about the type of music you create, and who you are.

Therefore, you need to be creative because YouTube has a 1,000 character limit. 

But, more powerful than that, your description is indexed by the search engine. So, whoever searches for your channel, will see the first sentence of your description. 

In other to get views, ensure that you include keywords that your channel is about in the first sentence. Especially your first 100-500 characters. 

Here’s a good example of a well-written channel description:

youtube channel description

With that, here’s a step by step guide on how to craft yours:

  1. On your channel homepage, navigate to your “ABOUT” section.
  2. Now, start with the genre of songs you do. 
  3. Next, write a little about yourself. 
  4. Rap things off with specific Call To Actions (Spotify link, social media links).

For more inspirational ideas, follow the description above.  

The next is…

Step2#: Add Channel Keywords (Tags)

Youtube keywords are Instagram’s version of hashtags. Essentially, they tell the search engine what your whole channel is about. 

Though, as a musician, when posting you’ll reinforce the tags again on every post.

That way, you’ll have a better chance of exploding in views and subscribers. 

Here’s an of example a well-optimized channel from Us (KingdomEcho TV):

Youtube video tags to grow a music youtube channel

With that, here’s how to add tags to your Youtube Channel:

1. First, Install VidIQ

VidIQ is a chrome extension that helps optimize your videos and channel for particular keywords. 

Ordinarily, without VidIQ, guessing is we can do. But with VidIQ we can get more views and subscribers more reliably.

To get VidIQ, search for it on google and install it. Then you may be asked to open an account. 

Just follow the prompts. (It’s pretty easy). 

Now that you’ve installed VidIQ, let’s move on…

2. Search For Likemninded Channels

What I want you to do is:

Search for channels that are already doing what you want to do. 

Or search for a particular keyword that describes what your channel is about. 

Then open the video, scroll down a little bit. 

Check the sidebar, you’ll see “Channel tags or Video tags“. 

youtube tags

Next, copy it by clicking on the icon (image above)

(Ensure the Youtube channel is over 20, 000 subscribers)

Next up…

3. Paste It on Your Music Youtube Channel

Now you’ve copied the tags it’s time to paste them on your channel.

Here’s how:

1. Head over To Your Channel

2. Click on “Customise channel

customise youtube channel

3. From the navigation panel on the right, click on “Setting

customise youtube channel

4. A pop-up window will appear, from there, click on “Channel

youtube settings

5. Ensure you’re on the “Basic Info” tab

6. Then, paste In The Keywords into the box. 

paste your youtube channel keyword

7. You should see something like this:

8. Click on save to keep changes

Congratulations! You’ve just optimized your channel for more views. 

Now, youtube growth is not a walk in the park. It takes time and hard work. 

Therefore, as promised, I will show you how to grow your youtube channel fast. 

Ensure to click on “how to grow your music channel fast” to get the secrets. 

(It is a long read that’s why I posted it on another page).

Also, I included “13 Reliable Ways To Make Money As A Musician On YouTube“. 

That brings us to…..a wrap. 

Wrapping Up: How To Start A Profitable Music YouTube Channel 

Thanks for reading! As I’ve said, growing a Youtube Channel isn’t a walk in the park. It takes time and hard work. 

More importantly, when built on a solid foundation has the opportunity of making you millions of millions of dollars over the years. 

Ensure to read all the recommended articles so you don’t miss out. Half-baked knowledge is worse than ignorance. 

Over to you:

Which of the strategies are you going to try out first? 

Let me know in the comment section below. I usually reply to all my comments.

ThankGod Uket

Hey! ThankGod Uket! A Music Promoter, Web designer, Writer, Digital Marketer & YouTuber. It's good having you visit Kingdom Echos. Feel free to hit me up via +2348096763980

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