This is the most comprehensive guide to TikTok for musicians.
In fact, if you want to sell your music like crazy and increase your engagement.
Then you’ll cherish this new guide.
TikTok is currently one of the fastest-growing social media platforms in the world ─ with over 800 million Monthly Active Users (MAUs), TikTok is the best platform for budding musicians to grow their careers.
TikTok was founded in 2016 by Bytedance, it’s a parent company that also happens to be the most valuable startup in the world worth a whopping $75 billion!!!
Artists such as Doja Cat, Lizzo, and Lil Nas X have seen huge success in their musical careers, all thanks to TikTok
First of all, you’ve got to know the length of TikTok videos with music in the background is a maximum of 15secs.
Secondly, you need to ensure your songs have been uploaded to TikTok’s music library, this will ensure other users can utilize your songs to create their videos as well.
How Does TikTok Work?
So I’m going to give you pretty basic information about how the platform works (will discuss more in-depth on incoming posts)
TikTok is a social network for sharing user-generated videos, mostly lip-syncing to popular songs…. Users can create a portrait 60 seconds video and get huge engagement.
TikTok’s aim is to capture the world’s creativity, knowledge, and precious moments with the mobile phone. Enabling you and me to be creators at the push of a button.
In doing this, TikTok is competing with other gigantic tech companies like Vimeo, YouTube, Instagram, and Facebook which have the backing of Google.
What Makes TikTok An Important Platform For Musicians?
Simple, it’s due to its explosive growth and massive engagement rates.
Just to paint the picture so you understand vividly ─TikTok was founded in 2016 and it already has 800 million Monthly Active Users.
Do you know it took Instagram 6 years to achieve this milestone, Twitter which is over 12 years old still has 320 million Monthly Active Users up to date?
Not to mention, the vast majority of TikTok’s users are Gen Z, who happen to be trendsetters… now, what better audience to target than TikTok’s who could make your music catapult into a viral sensation.
Speaking of high engagement rates, just to illustrate how insanely engaging TikTok is ─ Jennifer Lopez once posted a video to her Twitter and TikTok handles of which she had 45 million and 5 million followers, respectively.
The video garnered just 2 million views on Twitter with over 45 million followers, meanwhile, on TikTok, the video garnered a whopping 75 million views with just 5 million followers.
Having read this illustration, I guess you can imagine just how crazy the engagement rate of TikTok is.
TikTok is insanely exploding in engagement because of it’s easy to create videos.
As a musician struggling to gather a dedicated fan base. TikTok is coming as a lifesaver to musicians.
Like other platforms, TikTok was specifically designed for musicians and lip-synching.
What do I mean?
The algorithm gives more preference to music video-based content. Which is a plus for you.
In this article, I’ll be sharing a couple of guides, which when practiced strategically, will see your music soaring over the roof on the video-based social media platform, TikTok.
TikTok, Instagram, or Facebook – Which Should You Focus On?
With the continuous explosion in engagement on TikTok, you’re probably asking if you can prioritize TikTok over Facebook and Instagram.
Well, based on experience, tech companies like Facebook, Instagram, and TikTok, and others always experience a shift.
Shifts on these platforms are unpredictable. Negative or positive shifts. They are likely to happen anytime soon.
So, I highly recommend using three platforms. And also cross-promoting your music simultaneously on these platforms.
I know how daunting and tedious it will be to churn out content for these platforms
But it’s pretty easy!
Whatever content you post on TikTok can be posted on other platforms. If you find it daunting, you can hire a social media manager.
TikTok Music Marketing Strategies
- Take Advantage Of TikTok’s Algorithm
- Host Challenges And Contents
- Always Utilize Hashtags
- Collaborate With Other Artists On TikTok (Duet)
- Take Advantage Of TikTok Ads
- Cross-Promote Your Tiktok Songs On Other Platforms
- Integrate Memes With Your Song
- Don’t Hesitate To Follow
- Take Advantage Of Tiktok’s Localized Content
1. Take Advantage Of TikTok’s Algorithm
One of the best ways to make your music go viral on the video-based social platform is by taking advantage of its algorithm.
By the way, I have created a complete guide to go viral with your music and get massive engagement.
That said, you might be wondering; how the algorithm works? Well, it’s quite simple.
All you have to do is use a TikTok-friendly song with a catchy hook or verse for your videos, if the video is thrilling enough, users will interact with it and use your song to create their own videos.
The more people utilize your songs, the more TikTok’s algorithm displays content containing your songs to other users.
Keep this up, and you will see your song going viral in no time.
2. Host Challenges And Contents
Yes, you ought to do this.
Given the fact that TikTok is mostly used by teenagers for making viral content, dance trends, lip syncing, creative content and memes, you ought to host challenges or contests in these categories.
60% of TikTok users are aged between 16 and 24. Generally, 50% of TikTok’s users are under the age of 34 according to a 2019 release by Reuters.
This is the perfect demographic to partake in fun contests and challenges.
Obviously, you would want to make sure your music appeals to this young demographic and you must offer rewards such as a free collabo, concert tickets, etc in order to incentivize people to partake in your challenge.
And, don’t forget to create a unique hashtag for the challenge or contest, this will help you keep track of the challenge along with its participants.
P.S: when organizing a challenge on TikTok, ensure it is your song that is used throughout the challenge.
3. Always Utilize Hashtags
What makes TikTok one of the best platforms for music promotion is because it runs on hashtags just like Instagram and Twitter. Thus, enabling your music content to reach an extremely wide audience ─ even though they aren’t following you.
Hashtags such as ‘#fyp’ and ‘#music’ have billions of views, now, imagine placing these hashtags in the caption of your videos, you would get and insanely high amount of views and engagement, which would in turn skyrocket your fan base and the popularity of your music.
The bottom line is, if you want to reach an audience beyond your followers, you ought to start using relevant and trendy hashtags now!
4. Collaborate With Other Artists On TikTok (Duet)
TikTok, being an appealing platform for musicians, you would expect it to have a music collaboration feature, right?
Thankfully, this feature exists and it is called ‘duet’.
A duet lets you create videos with other users which could be used as a means of TikTok music promotion because such videos would reach the followers of both musicians whom are organizing the duet.
5. Take Advantage Of TikTok Ads
TikTok is a global viral phenomenon most especially for musicians.
The app currently has over 2 billion worldwide downloads, with 738 million downloads in 2019 alone, furthermore, the average user spends 52mins per day on the platform.
This goes to show that spending your money on music promotion on the TikTok platform is extremely worthwhile.
The platform boasts of high engagement rates and titanic growth which is a key factor for anyone looking for a social media platform to promote his stuff.
According to WealthOnPoint, the average CPM for TikTok ads is $10.
Furthermore, TikTok requires you to spend a minimum of $500 on each of your ad campaigns.
And as aforementioned, the majority of TikTok’s users are teenagers and young adults in the age group 16-24yrs, hence, you should make sure your music appeals to this demographic before deciding to promote it using Paid Ads.
6. Cross-Promote Your Tiktok Songs On Other Platforms
Ever heard of the phrase ─ ‘never put all your eggs in one basket’? Well, it applies to TikTok also.
As much as you want to utilize TikTok for your music promotion, you also have to make use of other platforms such as Facebook and Instagram.
Ideally, you should upload your TikTok videos to Instagram Stories, Facebook, and Twitter as well, this will help you reach a wider audience. This could also be a way to let your followers on other platforms know you’re TikTok as well.
If you want your TikTok fans to connect with you on other platforms as well, TikTok offers a feature that lets you link your other social media pages to your account’s bio.
7. Integrate Memes With Your Song
TikTok is all about humor, memes, and funny stuff. This was how Lil Nas X personally found success in his musical career.
Tiktok is not for polished and cooperative bodies. It’s a crazy platform with insanely creative creators.
Generally, you could create funny reaction videos with your music in the background. Most people also post thrilling movie, game, or anime scenes while using their songs as the music background.
If 15secs is too short for you, you could make use of other video editing software such as Adobe Premiere Pro, Hitfilm Express or VSDC Video Editor to create 15secs videos with your songs ─ as many as you like ─ in the background and then upload these videos to TikTok.
8. Don’t Hesitate To Follow
Like any other social media platform, you ought to follow people, this is the quickest way to gain followers especially if you’re new to the platform.
Ideally, you should follow established artists on the platform, study, copy and replicate their tactics, then add your own originality to it – this will make you unique.
More importantly, you should also follow normal users, you have a better shot at getting followed back if you follow people who aren’t popular.
What it actually connotes is that you have a better chance of being followed when you follow people that are not musicians.
Most of the time, popular artists are either too busy or pompous to follow back.
9. Take Advantage Of Tiktok’s Localized Content
If you’re new on TikTok, you might have noticed that TikTok popularizes your feed with local content ─ content related to your region ─ after which they start showing you content based on who you follow and posts you interact with.
Take advantage of this and you could reach a massive bunch of listeners.
How do you go about this?
Talk about local humor and trends, show landmarks, as well as post your location info in your videos. Sing about local occurrences, and when you’re touring, tag the city so that its residents are aware.
Above all, if you’ve got thought-provoking statements about your tour or city, let the cat out of the bag ─ this will help fans resonate and commune with you ─ because in the end they’ll either agree or argue.
That will in turn increase the engagement on that particular content.
Not to mention, going local will help TikTok’s algorithm feed your content to users within your region.
Wrapping Up – TikTok Guide For Musicians
TikTok is obviously a great platform for musicians.
All you have to do when embarking on this journey of TikTok music promotion is to keep the fire burning for your passion, try to have as much fun as you can, and be consistent.
This way, you won’t get bored out of your shell.
More importantly, if you take this guide into practice coupled with your own creativity, then you should see your music becoming a viral sensation on the video-sharing platform, TikTok!
Over to you;
Which of the strategies are you going to try first? And why? Let’s talk in the comments.
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